Our team

Wall-it is run as a family business. Here are the people behind the products, the website and every delivery that leaves our warehouse.

The team behind Wall-it

Patrick Nyman - Founder and CEO

Less active in day-to-day operations, works on customer relations and stays somewhat behind the scenes.

Elias Forsling - Operations lead

Behind the website and day-to-day operations and sales, but mainly focused on finance and web development.

Gabriel Ungesson - Operations lead

Behind the website and day-to-day operations and sales, but mainly focused on marketing.

A bit of backstory

From students to colleagues - and family along the way

For a few years, Wall-it was on hold, mostly because life got in the way. But now it's us, Elias Forsling (left) and Gabriel Ungesson (right), who have taken on the challenge.

When the chance to take over came up, there was no saying no. We've known each other since secondary school and graduated together in 2021. For both of us, it's a genuine dream to embark on such a challenging journey. Going forward, we're committed to making Wall-it a strong player in the market one day.

Elias is also the son of Patrick, the company's founder. Together we form a strong team where friendship, family and entrepreneurship go hand in hand.

After the generational handover

A lot has happened since we took over Wall-it in February 2025! Below you'll find a slideshow showing some of our biggest moments and progress so far.

February

The first stocktake.

Sketch of the company logo that later became the final version.

March

The first packaging, the first delivery, and sales were underway!

April

Preparations with our home-made trade show stand.

Product photography together with Veronica Frenzel.

May–July

Our first retailer was Erlandssons Home in Varberg, where we also got the chance to try active in-store selling. At the same time, we became regular vendors at Varberg town square, where we set up eight times and met customers directly.